Sugaring Factory

What a Salon Should Look Like for Attracting New Customers

Entourage and price

Sugaring is a popular service and is offered by many beauty salons. How to make a client choose your salon? How to attract and keep them? An important role in this case is an entourage, which in French means "to surround". Create a nice environment and the client will be yours!

7 Factors of favorable entourage

The dream of any practitioner is not only to keep the regular customers, but also to attract new ones. The environment you create in your salon will help you to do it. It includes:

1. Appearance

The practitioner should look neat and well-groomed. It is better for all employees to wear the same uniform with the emblem of the salon.

2. Interior

Soft colors are suitable for any salon. They help your clients relax and forget about their problems for a while. Beautiful paintings on the walls will add to it, they attract attention, as well as other interesting decor elements (figurines, textiles, etc.). The furniture for procedures should be comfortable and ergonomic. All repairs, even minor ones should be done immediately.

3. The environment

Quiet music, drinks, magazines on the table. Do not forget about good air conditioning. There should not be unbearably hot, stuffy or wet or smell like a thousand tired and sweaty visitors.

4. Information board

Be sure to place the information about certificates, passed refresher courses, awards and achievements in a visible place.

Create perfect conditions for a client!

5. Approach to clients

The practitioner should be attentive, friendly, sociable and polite, always smile and provide high quality services. Feel free to let the rude and untidy employees go.

6. Qualification and professionalism

While hiring personnel, it is better to give preference to specialists who have not only experience, but also the appropriate education.

7. Service

All professional accessories should be disposable or at the very least sterilizable (spatula, gloves, strips, sheets, etc.). It’s very good when the client sees you taking the spatula out of the package or from the sterilizer, putting on a new pair of gloves. Be sure to use materials (paste, lotions, creams) with a subtle or no scent. During the procedure, inform the client about current promotions and bonuses.

Price list as an effective marketing tool

It is better to have an informative price list instead of the ordinary (service – price) one! Describe briefly each type of sugaring and place the photos "before" and "after", give brief recommendations for skin care after depilation, etc. Use high quality thick paper, the design should be presentable and match the overall style of your salon.

If your service is amazing – the client will come back to you again and share information about such a "find" with others!

Eva Moss
Written by Eva Moss

Eva Moss is a highly accomplished entrepreneur and business leader with a strong track record of success in the cosmetics manufacturing industry. As the Founder & CEO of Sugaring Factory in the USA and internationally, Eva has been instrumental in driving the company's growth and establishing it as a global leader in the sugaring paste market. Her innovative approach to product development, combined with her strategic vision for international expansion, has garnered significant brand loyalty and market dominance for Sugaring Factory. Eva's commitment to quality and innovation has set her apart in a competitive industry landscape, with her proprietary sugaring paste formula standing as a testament to her expertise and dedication to excellence. ​​Living and studying in Silicon Valley enriched exposure to cutting-edge business practices and enhanced skills in business development and strategic planning.

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